Posted by
ChrisR on Wednesday, November 07, 2007 3:21:02 PM
Originally Posted July 27, 2006.
I've had several of you email me asking about ways to get more readers to your blog. My last post was about increasing your readership through commenting, but I thought I would provide some specific ideas and more details on how to get more readers to your Townhall.com blog.
First of all, to get readers, you must have a compelling product to offer - good writing. And while you want your blog to be passionate and at time hard-hitting, if you allow your emotions to carry you off, you will end up with a Kos-like ranting blog that no one will care to read. So, lesson number one is "keeping your cool." It will keep you out of trouble.
For a great blog and to bring in more readers, you need to:
1.)
Write well. Work at it. Spell check every time. Bad spelling will cause you to lose credibility. (I knnow..it happens to me).
2.)
Write often and consistently. It shows a commitment to the readers. They want to know that when they come back, you will be expecting them and will have provided new material to read. Consistent writing (once a day in the evenings, for example) will send a clear message to your readers that they casn come back and expect to see fresh content.
3.)
Leave comments in other Townhall.com blogs. They will notice and appreciate that you dropped in on their blog and will probably do the same for you. Make sure your comments are on topic and add value to that user's blog. The idea with commenting on someone's blog is to add value. This is done by either providing more information about the topic, or respectfully disagree with solid arguments that encourage readers to think more about the issue.
4.)
Write about and link to other blogs. Same as #3, this will bring appreciative readers who may also link back to you.
5.)
You can do blogroll link exchanges. Email your favorite townhall.com bloggers and ask them to exchange blogroll links wiht you. I would send link exchange requests to regular bloggers, not the big-time famous ones. Those guys tend to be more exclusive as to who they put on their blogroll.
An additional way to get more readers is to write somehting that the big-shot bloggers will want to link to. Now, you have to balance your interest in more readers, with your commitment to the issues you care about, so what you want to do is find other large-traffic bloggers that are writing about the issues you are writing about. Use
www.Technorati.com or
www.TruthLaidBear.com to find other related blogs.
When you find the large traffic blog that is covering issues you are, leave a comment either disagreeing or providing further support through arguments and evidence. It CAN be a disagreement (I happen to know that Hugh - and most bloggers - likes a good, smart, respectful and compelling disagreement) or just extra information about the topic they wrote about that they are missing. Make sure to leave a link to your related blog post in the comment. They read the comments, and many times, will also do a search on the Townhall.com user blogs to see what you guys are all writing about. If you have written something that is compelling, they will link back to you.
If the blogger does not allow commenting (like Instapundit) then, send a short, to the point, non-sales email to them saying:
"Hi, read your post about...subject. I agreed/disagreed and wrote more about it. Thought you might want to check out my post at ..."
Make sure to send the direct link to the post tself, so they don't have to hunt for it. Also remember that large traffic bloggers get hundreds of emails a day - you want your email to be to the point.
Do feel free to offer a compliment about a particular post, if you have one - it never hurts to be nice. Now, be warned - if you email a blogger to many times, they may have annoyed with you and the effort will have the complete opposite effect. I happen to know of a very popular blogger who has a rule that is someone emails him asking to be linked, he effectively "bans" the requesting site from his blog for 3 months, before considering it again. So, you want to be sensitive to feedback.
Finally, make sure you take the opportunities they give. For example, Hugh Hewitt features blogger contests all the time. Sometimes it's a Photoshop contest through radioblogger.com. Sometimes it's right on his home page. Just last week Hugh started The Blogger's Middle Earth, 2006 Edition contest. This is an open invitation to participate and possibly get linked! A few days later,
Sheepdog - one of our great Townhall.com user blogs - post his entry for the contest and got linked. Sometimes its that easy, but like I said before, you do need to have a compelling product - good quality writing that's fun to read.
Notice how Sheepdog made sure to mention that he is military. Don't be afraid to make your blog a part of who you are - whether you are a teacher, doctgor, lawyer, at-home mom, salesman, or plumber. This will help your readers relate to you and connect, improving the chances they will come back again.
Try these out, and see how well it works. Be patient - it takes time and consistency to get ntoiced. Be respectful, and don't set your expectations too high. If you don't get a link, don't get upset. Just keep writing, and keep making your blog better.